3TENX Secures Funding to Revolutionize India’s Affordable Haircare Market
Indian haircare startup 3TENX has secured strategic funding from Wolfpack Labs to accelerate its growth. Founded by Aankith Aroraa and Megha Arora, the brand specialises in high-efficacy products tailored for Indian consumers at accessible prices. The investment will drive expansion across digital platforms and offline channels nationwide.
3TENX launched with a clear mission: to bring salon-quality haircare to India's mass market. Within just 18 months, the startup hit an annual recurring revenue of Rs 50 crore, proving strong demand. Co-Founder & CEO Aankith Aroraa now targets Rs 100 crore in revenue while keeping innovation and quality at the core.
The funding round has drawn praise from investors. Aakash Anand, Founder of Wolfpack Labs, highlighted the brand's rapid scaling potential. Prerna Gupta, Co-Founder of Wolfpack Labs, called 3TENX a perfect fit for India's booming beauty sector, comparing its opportunity to global success stories like Olaplex. The capital will fuel a multi-channel push. Plans include ramping up e-commerce, forging retail and salon partnerships, and boosting R&D. A key focus is deeper penetration into tier-2 and tier-3 cities, where demand for premium yet affordable haircare is rising. Megha Arora, Co-Founder & MD, sees this as a chance to redefine the market with products that match international standards but cater to local needs.
With fresh funding and a proven track record, 3TENX is set to expand its footprint across India. The brand's mix of digital growth and offline distribution aims to make high-performance haircare widely accessible. Investors and founders alike are betting on its ability to scale quickly in a fast-growing industry.
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