Alma en Pena's 2024 revenue soars to €35M as fashion brand expands globally

From footwear roots to a €35M empire, Alma en Pena is rewriting its future. With Latin America next, can this Spanish brand conquer global fashion?

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2026 April 7 . 4:06 PM

1 min read

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Alma en Pena's 2024 revenue soars to €35M as fashion brand expands globally

Spanish fashion brand Alma en Pena has reported strong financial growth in 2024, with revenue climbing to €35 million. The company, once focused solely on footwear, now sees clothing make up a quarter of its sales. Expansion plans are also underway, with new markets opening in the Middle East and Latin America on the horizon. Alma en Pena's revenue rose by 17% in its latest fiscal year, reaching €35 million. The brand maintained profitability, with EBITDA surpassing €3 million in 2024. While Spain still accounts for 30% of its business, the company aims to reduce this share by pushing further into international markets.

The brand began as a footwear specialist but has since broadened its offerings. Clothing now represents 20–25% of total revenue, alongside accessories. In 2025, Mónica Gil will oversee a new push into small accessories, adding another layer to the company's product range. Alma en Pena operates four flagship stores in Spain and manages 90 in-house shop-in-shops within El Corte Inglés department stores. Its growth in 2025 is expected to slightly exceed last year's performance, building on the momentum of recent expansions. The Middle East became a new market in 2025, with Latin America next in line for development.

The company's steady expansion and diversification have strengthened its financial position. With new product lines and international growth, Alma en Pena is positioning itself for further revenue increases. The brand's focus on reducing reliance on the Spanish market suggests a long-term strategy for broader global reach.