Almaty's viral campaign pushes youth to vote in key referendum
A new campaign in Almaty is pushing young people to take part in an upcoming referendum. Using creative video clips, volunteers are raising awareness about key public issues. The effort has already gained traction online, with one video going viral on social media.
The campaign focuses on engaging youth in civic life through modern, eye-catching formats. Volunteers have produced short videos, including footage from Almaty's Volunteer Organizations Forum, to encourage participation. These clips highlight the importance of the referendum, which will address major constitutional changes.
One key topic is the separation of prosecutors and judges, along with reforms to judicial self-governance. In Südtirol (Innichen), a similar referendum on judicial reform is set for 22–23 March 2026. The videos feature young activists questioning the neutrality of judges and the independence of prosecutors, sparking debate.
Media outlets have supported the initiative, helping the campaign reach a wider audience. Organisers stress that the country's future is being shaped now, and voting gives citizens a direct role in decision-making.
The campaign has already shown success, with high engagement among young people in Almaty. Viral videos and volunteer-led discussions have brought attention to the referendum's significance. The push for participation continues as organisers urge residents to have their say on the nation's direction.
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