Amazon eyes physical stores in Germany to meet in-person shopping demand
Amazon is considering opening physical stores in Germany, hinted by its chief in Germany, Ralf Kleber, in an interview with Berliner Morgenpost. Despite not providing an official launch date or specific locations, the company is exploring this option due to Germans' preference for in-store shopping.
Amazon is focusing on expanding its brick-and-mortar presence and improving last-mile delivery services in Germany and beyond. This move aligns with the German retail market, where between 90% and 95% of sales occur in stores. The company is innovating in last-mile delivery, using drones, trucks, cars, and bikes to reach customers.
Kleber did not reveal any official launch dates or specific locations for potential stores in Germany. He suggested that Amazon's expansion in Germany might follow the slow rollout of its bookstores rather than the rapid acquisition of Whole Foods in the U.S.
Amazon's planned physical stores in Germany will be operated directly by the company, adding to its diverse retail strategy. This move could help Amazon tap into the German market more effectively, given the country's strong preference for in-store shopping.
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