Antje von Dewitz Wins Golden Flower of Rheydt 2026 for Ethical Leadership
Antje von Dewitz, CEO of VAUDE GmbH, has been named the 30th laureate of the Golden Flower of Rheydt 2026. The award recognises her long-standing efforts to promote ethical and environmental responsibility in global supply chains. Since taking over the company in 2009, she has turned VAUDE into a leader in sustainable business practices. Born in 1972, von Dewitz began her career at VAUDE as a product manager before moving into communications. She became CEO in 2009 and quickly steered the company toward a stronger focus on ecological and social accountability. Under her leadership, VAUDE joined the Bündnis für nachhaltige Textilien, pushing for higher environmental and social standards worldwide.
Her work addresses key challenges like climate change, resource depletion, and labour conditions in supply chains. Beyond business, she supports the Economy for the Common Good (ECG) model and has written *Courage Suits Us Well!*, a book advocating for bold, responsible leadership. The jury highlighted her dedication to transparency and ethical practices as key reasons for the award. VAUDE now stands as a model for sustainability in the outdoor and textile industries. The company's initiatives span global operations, though specific metrics on transparency and certification remain undetailed in public sources.
The Golden Flower of Rheydt 2026 award underscores von Dewitz's influence in sustainable business. Her leadership has reshaped VAUDE's operations, setting new benchmarks for ethical and environmental standards. The recognition also highlights her broader advocacy for responsible supply chain management across industries.
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