Anytime Fitness Launches *Here We Grow* to Redefine Long-Term Wellness in Germany
Anytime Fitness has rolled out a new campaign in Germany called Here We Grow. The initiative focuses on long-term personal development rather than short-term fitness fixes. The brand aims to make gym access and coaching more welcoming, especially for those put off by traditional fitness spaces.
The campaign was developed by Hamburg-based agency Die Expedition. It highlights the idea that fitness is a journey, not just a quick result. Supporting efforts include out-of-home ads and a refreshed website, managed by The Real Stuff.
The Here We Grow campaign reinforces Anytime Fitness’s commitment to inclusive, long-term fitness. The brand continues to expand its presence, offering 24-hour access and personalised support. The initiative also strengthens its position in Germany’s competitive fitness market.
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