Apple warns DMA delays features and fails to cut app prices for consumers
Apple has voiced concerns that the Digital Markets Act (DMA) has caused delays in feature rollouts and raised security issues. Meanwhile, consumers have not seen significant price reductions in apps, despite the act primarily benefiting app developers.
The DMA, implemented to promote competition and choice in the digital market, has led to Apple offering alternative business terms. Thousands of developers have chosen these terms, which include reduced commissions (now 20%, down from 30%) and a Core Technology Fee for high-download apps.
However, top-earning developers have kept prices unchanged for their most popular products. Apple's software services, totaling $28.8 billion in Q4 2025, indicate their dominant financial role in the EU app ecosystem. Despite this, consumers have not experienced significant price reductions due to the DMA. Developers, however, have saved approximately €20.1 million since the act's implementation.
One example of a delayed feature is iPhone mirroring, which is still not available on non-Apple devices in the EU. Apple argues that the DMA has caused such delays and raised security concerns.
While the DMA has brought some benefits to app developers, consumers have not yet seen significant price reductions in apps. Apple continues to dominate the EU app ecosystem, with its software services generating billions in revenue. The DMA's long-term effects on consumer prices and app feature availability remain to be seen.
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