Archi's Grand New Year Celebration exclusively for Archi residents at Grand Avenue
A two-day New Year celebration took place at Grand Avenue, organised exclusively for residents of Archi. The event, hosted by the company, transformed the venue into a festive ‘New Year City’ with entertainment, shopping, and a striking centrepiece—a unique tree adorned with collectible glass ornaments. Local entrepreneurs also played a key role in the festivities, showcasing their products to the community.
The event kicked off with the unveiling of a special Christmas tree, decorated with handcrafted glass ornaments by artist George Coby. This centrepiece was a collaboration between Archi, the Bank of Georgia, and the American Culture Center, The Financial.
Around 50 Georgian entrepreneurs took part in a product exhibition and sales fair, giving residents the chance to shop directly from small businesses. To boost engagement, Archi distributed monetary vouchers to attendees, which could only be spent with the participating vendors. The initiative aimed to support local commerce during the holiday season. Entertainment included live music, theatrical shows, and a ballet performance, creating a lively atmosphere. Residents explored the ‘New Year City’ setup while enjoying curated holiday activities. Feedback from the entrepreneurs was overwhelmingly positive, with many praising the opportunity to connect with customers. Ilia Tsulaia, founder of Archi, described the event as the start of a new annual tradition for the company. The celebration combined festive cheer with community support, leaving a lasting impression on both residents and business owners.
The New Year event at Grand Avenue brought together entertainment, local shopping, and holiday spirit. By featuring small businesses and offering exclusive vouchers, Archi strengthened ties between residents and entrepreneurs. The success of the event suggests it will return in future years, building on this year’s festive foundation.
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