Argan Oil for Curl-Friendly Tresses: A Popular Hair Health Trend That BPC Brands Should Embrace
In the ever-evolving world of hair care, one natural ingredient has been making waves: Argan oil. This golden elixir, native to northwestern Africa and often referred to as "liquid gold," is revolutionising the way we approach curly hair care.
Argan oil unfolds a host of benefits when paired with the needs of curly hair. Rich in essential fatty acids, antioxidants, and Vitamin E, it nourishes and strengthens curly strands without weighing them down. This nutrient-dense oil helps define curls, reduce breakage, and improve hair health, reducing frizz and split ends, and boosting shine [1][3][5].
The popularity of argan oil in the beauty and personal care (BPC) market stems from several factors. Its lightweight yet nutrient-dense profile fits the demand for moisturizing yet non-greasy products tailored to curly hair textures and needs [1]. It aligns with the current trend of "skinification" of haircare, where consumers expect clinically backed, multifunctional ingredients that improve hair health like skincare [4].
Brands like Moroccanoil have popularised argan oil-based treatments that boost shine by up to 118% and increase manageability, building strong market recognition [3]. Consumers seek clean, effective, multi-use products that hydrate, tame frizz, and protect hair, and argan oil meets all these criteria, including being part of waterless formulas that appeal to eco-conscious customers [4].
The rise of curl-specific products formulated with argan oil alongside other targeted ingredients (biotin, squalane) represents a tailored approach to curl care that drives consumer adoption [1]. Argan oil's robust sun-protection properties make it beneficial for hair health, particularly in protecting against UV rays that can be detrimental to hair wellness [5].
Moreover, the scalp is a crucial element in stimulating hair growth, and it is treated using preferably natural ingredients. Argan oil, with its potent concentration of Vitamin E acting as an anti-inflammatory, soothes the scalp and helps to avoid dandruff [2].
The current market is embracing solutions from brands that use argan oil for curly hair, such as Provital's Argan Oil ECO, which is COSMOS certified and generates the moisturizing, antioxidant, and regenerating effects that users of argan oil for curly hair look for in a product.
As the market for natural hair care products continues to grow, with the segment valued at USD 8.74 billion in 2019 and forecasted to grow at a CAGR of 4.7% from 2020 to 2027, it's clear that argan oil is here to stay. Its combination of moisturizing, anti-frizz, strengthening benefits, consumer trust, and market alignment with ingredient transparency and sustainability drives its current popularity in the BPC market for curly hair.
With argan oil, curly hair can look healthier than ever, free from frizz, split ends, and dandruff. Embrace the golden wave and experience the transformative power of argan oil for yourself!
References:
[1] "The Top 10 Natural Ingredients in Hair Care." Healthline, 28 Aug. 2020, www.healthline.com/health/beauty-skin-care/natural-ingredients-in-hair-care
[2] "Argan Oil: Benefits, Uses, and Side Effects." Healthline, 18 Feb. 2021, www.healthline.com/nutrition/argan-oil-benefits
[3] "Argan Oil: The Hair Care Superstar." Byrdie, 27 May 2021, www.byrdie.com/argan-oil-hair-care-5551064
[4] "The 10 Best Haircare Products for Curly Hair." Marie Claire, 16 Mar. 2021, www.marieclaire.co.uk/beauty/hair/a37480190/best-haircare-products-for-curly-hair/
[5] "Argan Oil: A Natural Source of Antioxidants for Hair." StyleCraze, 23 Aug. 2021, www.stylecraze.com/articles/benefits-of-argan-oil-for-hair/#gref
- The scientific study of hair care and its related products is an essential part of environmental science.
- Poor sleep quality can adversely affect overall health and workplace wellness.
- Medical conditions, such as chronic diseases and autoimmune disorders, can cause hair loss, making proper hair care crucial.
- Cancers have been linked to certain environmental factors, including exposure to chemical pollutants and oil and gas emissions.
- Respiratory conditions like asthma and COPD can be exacerbated by poor air quality and climate change.
- Digestive health is vital for maintaining a balanced lifestyle and overall wellness.
- Eye-health supplements and treatments are essential for individuals with certain medical conditions or those exposed to blue light and pollutants.
- Hearing tests and ear wax removal are essential health-and-wellness services that prevent future complications.
- Fitness and exercise improve mental health and help manage weight, making them crucial elements of lifestyle management.
- Sexual health services, including screenings and therapies, are vital for maintaining reproductive health and overall well-being.
- Family health involves addressing the health needs of all family members, from parents and children to grandparents.
- In a globalized market, mining, manufacturing, and oil and gas are some of the primary industries affecting the environment and contributing to climate change.
- Addressing mental-health issues is crucial for maintaining a positive work-life balance and overall wellbeing.
- Mens-health issues, such as prostate cancer, must be openly discussed to increase awareness and improve health outcomes.
- Skin-care products must be tailored to specific skin conditions, such as acne, eczema, and aging.
- Therapies and treatments like massage and acupuncture are used to alleviate chronic pain and improve overall wellness.
- Nutrition plays a critical role in managing medical conditions and maintaining overall health.
- Aging gracefully involves understanding the aging process and implementing healthy lifestyle choices to delay its effects.
- Women's health encompasses reproductive, hormonal, and overall health issues, including breast cancer screenings and gynecological care.
- Parenting education and resources are essential for ensuring the health and well-being of children.
- Weight-management strategies, including balanced diets and regular exercise, are crucial for maintaining optimal health.
- Cardiovascular health is vital for an individual's longevity and quality of life, making screenings and lifestyle changes essential.
- The finance industry plays a role in determining access to healthcare and influencing policy decisions regarding health-care coverage and funding.
- Medicare, Medicaid, and other insurance programs help makes healthcare more accessible for millions of Americans.
- CBD oil has gained popularity as a natural treatment for anxiety, depression, and chronic pain.
- Neurological disorders, such as Alzheimer's and Parkinson's, require extensive research and therapies for effective treatments.
- The environmental impact of renewable energy, urban transportation, and entrepreneurship is crucial for a sustainable future.
