BBFC Remains UK's Top Streaming Guide for Parents
The British Board of Film Classification (BBFC) remains the gold standard for UK parents using streaming services, with 90% recognising its ratings and 73% trusting it the most. The BBFC has expanded its influence, partnering with major streaming platforms like Netflix and Amazon Prime Video.
The BBFC's chief executive, David Austin OBE, emphasised the importance of clear and trusted guidance for families navigating streaming content. The BBFC's symbols are widely recognised, with 81% of parents remembering seeing them on streaming platforms, and 93% of those using the ratings to decide content suitability.
Childnet International CEO Will Gardner OBE echoed the importance of consistent age-rating standards across streaming services. The BBFC has voluntarily extended its age ratings to streaming platforms, including Netflix, Amazon Prime Video, and Apple TV+, in the last decade. Almost all parents (98%) check age ratings when choosing content for their children on streaming services.
The BBFC's new self-rating partnerships with Prime Video and Netflix aim to ensure it remains behind any rating system for streamers, as it has been in the past for DVDs and video cassettes. Among parents who have seen BBFC ratings on Prime Video, 97% find them helpful, with 69% finding them very helpful. The BBFC's continued expansion and recognition reflect its crucial role in protecting and guiding UK families in the digital age.
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