Berlin conference unites German-language media across Europe for digital shift
A media conference in Berlin brought together German-language outlets from across Europe in 2021. Organised by the Deutsche Gesellschaft and funded by the Foreign Office, the event focused on digital transformation and audience engagement. Participants shared experiences and discussed the growing importance of curation and fact-checking in online journalism.
The conference marked a shift by including representatives from beyond Eastern Europe. Outlets such as Landesecho (Prague), Allgemeine Deutsche Zeitung (Hermannstadt, Romania), and Deutsche Allgemeine Zeitung (Almaty) took part. While specific names of attendees were not disclosed, the event aimed to strengthen networks among German-speaking media professionals.
Five key target groups were identified to expand reach, including German learners and business professionals. Discussions also highlighted generational divides: younger audiences now favour platforms like Instagram and YouTube, while older readers still rely on printed editions. Smaller editorial teams face difficulties adapting to these changing habits, particularly when managing multiple online platforms.
International Media Assistance was noted for its role in supporting German-language media abroad. Their work helps outlets transition from traditional formats to digital journalism. Plans for next year's conference include broader participation, with representatives expected from Western, Southern, and Northern Europe.
The Berlin event underscored the need for media outlets to adapt to digital trends while maintaining accuracy. Fact-checking and audience targeting emerged as critical priorities. Organisers aim to build on this year's discussions by expanding participation in 2022.
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