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Berlin’s tourism dips in 2025 as Freedom Week aims to revive visitor numbers

Fewer flights and high fees hurt Berlin’s appeal—but can Freedom Week turn the tide? A historic celebration may be the city’s answer to slumping tourism.

As we can see in the image there is a wall and few people sitting here and there on benches.
As we can see in the image there is a wall and few people sitting here and there on benches.

Fewer Berlin tourists in the first nine months - Berlin’s tourism dips in 2025 as Freedom Week aims to revive visitor numbers

Berlin has seen a dip in tourist numbers in the first nine months of 2025, with around 9.2 million visitors, a 3.5% decrease from the same period last year. The city's tourism agency, Visit Berlin, attributes this to structural challenges such as limited long-haul flight connections and high airport fees. Despite this, Berlin is gearing up for its annual Freedom Week from November 9 to 15 to celebrate the 35th anniversary of the fall of the Berlin Wall.

The decline in tourism can be largely attributed to international visitors, who fell by 6% in the first nine months of 2025, with around 3.37 million visitors. Overnight stays also dropped by 4%, totalling about 22 million. Visit Berlin has noted that the strong foreign tourist numbers in 2024 were largely due to the UEFA Euro 2024 football championship, which was held in Berlin and boosted tourism figures. However, there has been no specific plan to repeat this success in 2025.

Freedom Week, set to feature around 130 activities at roughly 80 locations, is expected to attract both domestic and international visitors. Events include conferences, workshops, concerts, and guided tours. Domestic tourism in Berlin experienced a more modest decrease of 1.5% in the first nine months of 2025, indicating that local attractions and events continue to draw visitors.

While Berlin faces structural challenges in attracting international visitors, the city remains a popular destination for both domestic and foreign tourists. The upcoming Freedom Week is expected to provide a boost to the city's tourism industry, showcasing Berlin's rich history and cultural offerings.

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