BMW's 2025 earnings dip 6.3% as China sales slump 12% despite global growth
BMW Group reported mixed financial results for 2025, with revenues falling by 6.3% to €133.5bn. Despite the drop, net profit remained strong at over €7bn. The company also faced challenges in China, its largest market, where sales declined sharply.
Global deliveries for BMW Group edged up by 0.5% in 2025, reaching 2.564 million units. However, performance varied across regions. Europe saw a 7% increase in sales, while the US market grew by 5%. In contrast, China—BMW's biggest market—experienced a 12% drop in deliveries, totaling 625,527 units.
The decline in China contributed to an overall 1.4% decrease in BMW brand sales, which fell to 2.17 million units. Meanwhile, Mini bucked the trend with a 17.7% rise, selling 288,300 vehicles. Despite the sales challenges, the Group's EBT margin held steady at 7.7%.
Earnings before interest and taxes (EBIT) fell by 11.5% to €10.2bn. Chairman Oliver Zipse acknowledged that China's performance fell short of expectations, though he did not single out specific models or brands as the cause. The company also criticised the EU's Industrial Accelerator plans, arguing they clash with the complex supply chains needed for electric vehicles.
BMW reiterated its support for free trade and collaboration, opposing protectionist measures. The Group emphasised the importance of international cooperation in maintaining its global operations.
BMW Group's 2025 results highlight a tough year in China, offset by growth in Europe and the US. The company's profit margins stayed stable, but lower revenues and EBIT reflect ongoing market pressures. With a clear stance against protectionism, BMW continues to push for open trade policies to support its global business.
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