Boost for women in creative economy after new incubation funding deal

The Kenya Film Commission (KFC) and GIZ have launched a new initiative to support women in the film industry. The Women-in-Film Incubation Programme aims to boost opportunities for female creatives, technicians, and entrepreneurs. A two-week residency recently took place, focusing on business skills and commercial viability in filmmaking.

The programme’s first cohort included 10 women from across Kenya, reflecting the country’s diverse film community. They took part in workshops designed to strengthen their creative businesses and improve their understanding of the industry’s financial side.

Five participants were later named as the 2025 Women in Film Award winners. Each received €5,000 (Sh758,000) to expand their film enterprises. The funding can be used for production upgrades, new content creation, business improvements, or market preparation. The awardees—Grace Murema, Faith Njeri Heho, Louiza Wanjiku Ndung'u, Wanjira Maina, and Tracy Annette Sandere—will also receive training in grant management. This ensures the money is used effectively and supports long-term growth. KFC Chief Executive Timothy Owase stressed the programme’s role in promoting fairness within the sector. Currently, women make up only 30% to 40% of Kenya’s 130,000 film industry workers, with even fewer in leadership roles. The industry itself contributes around Sh20 billion (about $130 million) annually to the economy and supports over 10,000 jobs.

The Women-in-Film Incubation Programme marks a step toward greater gender balance in Kenya’s film sector. Five women-led businesses have now secured funding and training to grow their enterprises. The initiative also highlights the broader economic impact of supporting women in creative industries.