Cameo Sues OpenAI Over 'Cameo' Trademark in Sora App
Cameo, the celebrity video platform, has taken legal action against OpenAI in a California federal court. The suit alleges trademark infringement over OpenAI's use of the name 'Cameo' in its Sora video generation app.
Cameo, established in 2017, enables users to hire celebrities for personalized videos. The company is seeking unspecified monetary damages and a court order to prevent OpenAI from using the 'Cameo' name. It argues that OpenAI's 'Cameo' feature in the Sora app, launched in September 2023, is causing consumer confusion and diluting its brand.
OpenAI, founded by Sam Altman, disagrees with Cameo's claim. It maintains that no one can exclusively own the word 'cameo'. The tech giant's Sora app allows users to create and share AI-generated videos featuring celebrity likenesses, which it refers to as 'Cameos'. Cameo contends that this puts them in direct competition with its platform. Despite attempts to resolve the dispute amicably, OpenAI has refused to stop using the Cameo name.
The lawsuit, filed in a California federal court, marks a legal battle between two tech companies over the use of the term 'Cameo'. The outcome will determine whether OpenAI can continue using the name in its Sora app or if it must find an alternative.
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