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Canada’s sport ethics watchdog rebrands with expanded abuse oversight powers

A bold rebrand signals a new era for Canadian sports ethics. With broader powers, the watchdog aims to root out abuse—but funding limits remain.

This image consists of two persons playing hockey. At the bottom, there is a road. In the...
This image consists of two persons playing hockey. At the bottom, there is a road. In the background, there is a fencing. Behind which there are many people standing.

Canada’s sport ethics watchdog rebrands with expanded abuse oversight powers

Canada’s ethics watchdog in sport, now known as Sport Integrity Canada, is taking on a broader role. From January, the Canadian Centre For Ethics in Sport will become Sport Integrity Canada. The rebranding follows an expansion of its duties to oversee abuse complaints and maintain a public registry of banned individuals.

The organisation’s board chair, Jocelyn Downie, revealed the name change alongside a review of its strategic plan. The centre will now serve as the leading authority on sport integrity across the country. Its responsibilities include investigating allegations of abuse and maltreatment, as well as managing sanctions against offenders.

The transition to Sport Integrity Canada marks a shift toward stronger oversight in Canadian sport. The centre will handle abuse cases and maintain a list of sanctioned individuals. Yet its ability to act beyond federally funded programmes depends on securing further financial support.

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