Club Pilates Launches 'Every Body' Campaign to Make Pilates Accessible to All

Club Pilates wants everyone to feel welcome. Its new campaign shows that Pilates is for all ages, bodies, and experience levels.

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2025 November 5 . 9:01 AM

1 min read

In this image I can see there are exercise cycles. Few people are doing workout on them, they wore... — In this image I can see there are exercise cycles. Few people are doing workout on them, they wore white color t-shirts, at the bottom there is the bag. On the left side there is a tree.

Club Pilates Launches 'Every Body' Campaign to Make Pilates Accessible to All

Club Pilates, the world's largest Pilates brand, has launched its first national campaign, 'Every Body Club Pilates.' The initiative aims to showcase the inclusivity of Pilates, breaking down stereotypes and making the practice accessible to all ages, body types, and experience levels. The campaign, creatively developed by MAINFRAME, features everyday Club Pilates members to highlight diversity and accessibility.

The campaign video premiered on ABC's 'The View' and will continue to air on 'Good Morning America,' 'General Hospital,' and other channels throughout the year. Club Pilates chief marketing officer Amanda Croce stated that the campaign reflects the brand's mission of accessibility and community. She said, 'We want everyone to feel welcome and empowered to try Pilates, regardless of their age, size, or fitness level.'

The campaign was created in collaboration with Zambezi as brand creative agency and Exverus by Brianlabs as media agency of record. Club Pilates is set to further expand its global footprint by signing an agreement to bring 20 studios to Bangkok, Thailand, next spring. This expansion is part of the brand's ongoing efforts to increase its national and international presence.

With 'Every Body Club Pilates,' Club Pilates continues to solidify its position as the world's largest Pilates brand by studio count. The campaign aims to reframe Pilates as less intimidating and more approachable, encouraging a wider range of people to try the practice. As the brand continues to grow, both in the U.S. and internationally, it remains committed to promoting inclusivity and accessibility in the Pilates community.