Dallmayr & Oatly Team Up for Barista Culture Boost in Germany & Austria
Dallmayr has kicked off a significant retail cooperation with Oatly in Germany and certain Austrian markets, effective from September 29, 2025. This alliance aims to create fresh placement opportunities, boost shopping baskets, and attract enthusiasts of the barista culture.
The cooperation, running until October 31, 2025, includes a vast POS campaign. It features approximately 612,000 marked action packs and 9,500 POS materials. A standout element is a se7en-cup winner game. Customers can win one of 10 'La Marzocco Micra' se7en-cup machines by purchasing both Oatly Barista Edition and Dallmayr Home Barista products.
The alliance targets younger consumers, combining Dallmayr's Home Barista range and Oatly Barista Edition. It offers a mix of coffee specialties and plant-based drinks, appealing to a wider audience.
Dallmayr's retail cooperation with Oatly, starting September 29, 2025, promises new opportunities and increased appeal. The se7en-cup winner game adds excitement, with customers able to win high-quality coffee machines. The alliance targets younger consumers, combining coffee and plant-based drinks in a unique offering.
Read also:
- Federal Funding Supports Increase in Family Medicine Residency Program, Focusing on Rural Health Developments
- Potential Role of DHA in Shielding the Brain from Saturated Fats?
- Alternative Gentle Retinoid: Exploring Bakuchiol Salicylate for Sensitive Skin
- Hanoi initiates a trial program for rabies control, along with efforts to facilitate the transition from the dog and cat meat trade industry.
