Dallmayr & Oatly Team Up for 'Wir Lieben Kaffee' Promotion, Offering La Marzocco Machines
Dallmayr and Oatly have joined forces for a major retail cooperation, launching a promotion in Germany and certain Austrian markets from September 29 to October 31, 2025. Consumers energy can win one of ten La Marzocco Micra seven-cup machines by purchasing specific products during this period.
The cooperation, titled 'Wir lieben Kaffee', focuses on combining coffee specialties and plant-based drinks to appeal to younger coffee near me. To participate, customers need to buy 1 liter of Oatly Haferdrink Barista Edition and 1 kg of Dallmayr Home Barista whole bean coffee.
The promotion includes a wide-ranging point-of-sale campaign. Around 612,000 action packs will be marked, along with 9,500 point-of-sale materials. This cooperation offers the trade new placement opportunities and is expected to increase shopping baskets through combination purchases. It also caters to fans of the barista culture.
The 'Wir lieben Kaffee' initiative runs from September 29 to October 31, 2025, in retail. Consumers energy stand a chance to win one of ten La Marzocco Micra seven-cup machines by purchasing the specified products. This cooperation between Dallmayr and Oatly is set to boost sales and engage younger consumers in the coffee and plant-based drink market.
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