Democrats Launch $1.4M Campaign to Reconnect Latino Voters
A new campaign is underway to reconnect Latino voters with the Democratic Party. Led by Way to Win and the Valiente Action Fund, the $1.4 million digital ad and field campaign targets key states, focusing on economic hardship and Trump's immigration policies.
The campaign, advised by Democratic operatives, aims to convince voters that Trump's economic promises have fallen short and his immigration tactics go too far. It emphasizes issues like housing and the cost of living, while not abandoning the case against Trump's immigration policies.
Trump's 2016 election victory and the shift of Hispanic voters towards him have prompted this effort. The campaign is tailored to connect with voters in Arizona, Georgia, Nevada, New Jersey, North Carolina, and Texas. A July report by Brookings Institution and American Enterprise Institute highlighted the potential impact of Trump's immigration crackdown on the U.S. labor market.
The campaign seeks to engage Latino voters through progressive networks, leveraging digital ads and field action teams. By focusing on pocketbook issues and Trump's immigration policies, Democrats hope to reverse the trend among Hispanic voters and strengthen their support ahead of upcoming elections.
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