Diageo to Wow BCB 2025 with Singleton, Johnnie Walker Black Ruby Experiences
Diageo, the global premium spirits giant, is set to make a splash at the Bar Convent Berlin (BCB) from October 6 to 8, 2025. The company's presence will revolve around two of its star brands: The Singleton single malt whisky and Johnnie Walker Black Ruby blended scotch whisky. Visitors can expect a range of unique experiences, including signature drinks, tasting sessions, and exclusive events.
At the heart of Diageo's BCB booth in Hall 20, Stand 20C09, are dedicated bars for The Singleton and Johnnie Walker Black Ruby. The Singleton Bar will offer an exclusive single moment experience every 75 minutes on October 6 and 7, created by whisky global brand ambassador Ervin Trykowski. Meanwhile, the Johnnie Walker Drop Bar in Hall 20, Stand 20C51, presents an innovative tasting experience with a special sound experience via headphones, featuring Black Label signature serves mixed by World Class bartenders.
The Black Ruby Bar will offer Johnnie Walker Black Ruby signature drinks and the 'Get Ruby with me' moment throughout the fair. Visitors can also enjoy a special Slow Dripping Diamond Experience once an hour. Diageo also invites guests to an exclusive evening with Black Ruby at the Papillon on October 6, from 9 pm, with entry via a VIP pass available at the fair stand while supplies last. WORLD CLASS activations will take place in eight selected Berlin bars during the event.
Diageo's participation at BCB 2025 promises a diverse range of whisky experiences, from unique tastings to exclusive events. Whether you're a whisky connoisseur or a curious enthusiast, there's something for everyone at the Diageo booth in Hall 20, Stand 20C09, and beyond.
Read also:
- Federal Funding Supports Increase in Family Medicine Residency Program, Focusing on Rural Health Developments
- Potential Role of DHA in Shielding the Brain from Saturated Fats?
- Alternative Gentle Retinoid: Exploring Bakuchiol Salicylate for Sensitive Skin
- Hanoi initiates a trial program for rabies control, along with efforts to facilitate the transition from the dog and cat meat trade industry.
