Digital Services in Crafts Used Little So Far

A new set of surveys reveals mixed attitudes among Germans towards digitalisation in the trades sector. While many still see the industry as overly reliant on traditional methods, a growing number are open to online services and digital tools. The findings come from Bitkom’s 2025 research, covering topics like sustainability, digital finance, and smart city development.

The surveys, carried out at different points in 2025, show a clear divide in public opinion. Nearly half of Germans (49%) believe trades businesses remain too dependent on analogue processes. Yet, when it comes to specific digital services, adoption remains low. Only 5% have tried remote consulting with a trades company, and just 9% have booked an appointment online.

Interest in digital options, however, is slowly building. One in four (25%) would consider using digital documentation for tracking work progress. Another 13% have already paid for a craft service through an online platform. Meanwhile, 37% have never used online trades services but could see themselves doing so in the future. More experimental ideas also gained some traction. For instance, 13% of respondents could imagine live-streaming trades work for their projects. Beyond customer habits, the surveys highlight broader benefits: 70% agree that digitalisation could make the skilled trades a more appealing career choice.

The results suggest a gradual shift towards digital acceptance in Germany’s trades sector. While most people still rely on traditional methods, a notable portion is willing to explore online booking, remote consultations, and even live-streamed work. The data also points to potential long-term benefits, such as improving the sector’s appeal to future workers.