Emily Fadeyev Takes the Wheel as Havas Red’s New Automotive Leader
Havas Red has appointed Emily Fadeyev as the new Group Practice Head for Automotive, succeeding industry icon Patrick Lyons. Based in Melbourne, Fadeyev brings nearly two decades of experience in strategic communications and is respected for her strong media relationships and measurable outcomes.
Fadeyev's appointment comes as she takes over the market-leading partnership with Toyota and Lexus from previous contract manager Tillmann Moritz. She is thrilled to lead communications for these prominent brands and strengthen the automotive practice, as noted by Steve Fontanot, Commercial Managing Director for Havas Red, Asia-Pacific.
With a stellar track record, Fadeyev has helmed standout campaigns such as Renault F1's return to Formula 1 and the award-winning Nissan Patrol Warrior by Premcar launch. She will now oversee a team of 30 talented automotive specialists at Havas Red.
Emily Fadeyev's appointment as Group Practice Head for Automotive at Havas Red signals a new era for the agency's automotive practice. Her extensive experience and proven track record make her an excellent fit to lead communications for Toyota and Lexus, following the retirement of industry veteran Patrick Lyons.
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