Exploring Past Commitments: An Analysis of Supportive Action
In a world striving for true diversity, closing the wealth gap is a crucial step. This is especially true for Black, Indigenous, and People of Colour (BIPOC) who are integral to increasing diversity and inclusion. One way to achieve this is by employing Black-owned startups and suppliers, as emphasized by Tony Effik, the founder of Black and Brilliant.
Recently, the Beyond the Pledge series, a platform dedicated to discussing workplace inclusion, equity, and diversity, has been shedding light on these important topics. The series, hosted by Jai Tedeschi, has had a thought-provoking conversation with Tony Effik about the true meaning of being an ally to one's BIPOC colleagues.
In the latest episode, Effik shares that the kind of ally most-needed is one who, if a Black person is not in the room, the Black person feels like you got their back. He further believes that increasing diversity and inclusion requires authenticity, standing up for culture, and bringing people's whole selves to work.
The Beyond the Pledge series has been instrumental in discussing various aspects of diversity and inclusion, from embracing data transparency to equity in advertising. It's not just a podcast; it's a platform for meaningful conversations that aim to create a more diverse industry.
The series can be found on Spotify and Apple Podcasts. If you're interested in learning more about allyship, representation, and the importance of closing the wealth gap, tune in to Beyond the Pledge.
In 2020, the topic of allyship rose in prominence, particularly after the murder of George Floyd. Many global brands and agencies, including Nike, Ben & Jerry’s, Spotify, Unilever, Havas, Wieden+Kennedy, Publicis Groupe, Ogilvy, and Droga5, publicly took a stand against systemic racism, pledged support for racial justice, and positioned themselves as allies. Many of these companies committed to long-term, concrete actions such as increased funding for Black-owned businesses, internal reviews of hiring practices, and public antiracism statements.
Tedeschi also emphasizes the importance of creating a network for one another and helping each other to succeed as a vital component towards creating a more diverse industry. According to Effik, BIPOC people should be seen as culture-adds, not culture fits.
In conclusion, the Beyond the Pledge series is a valuable resource for those looking to learn more about allyship, diversity, and inclusion. By tuning in and engaging in these conversations, we can work together towards a more equitable and inclusive industry.
