FCC's New Rule Targets Robocalls With Enhanced Caller ID
The Federal Communications Commission (FCC) has introduced a new rule to combat robocalls, which are the top consumer complaint received by the agency. The rule broadens the definition of 'caller identity information' and implements new requirements for voice providers.
The FCC, focusing on foreign-originated news that often prove fraudulent or unwanted, has adopted a new rule to provide consumers with more caller ID data. This includes displaying a 'verified caller name' and other useful information such as a brand logo or the reason for the call. Providers must verify the accuracy of caller name and other information transmitted to consumers.
To enhance transparency, the new rule requires providers to alert consumers when calls are coming from overseas and block the use of U.S. area codes for foreign news. This move may encourage corporations to relocate more call center operations to the U.S.
The FCC's new rule aims to combat robocalls by providing consumers with more accurate and detailed caller ID information. While the specific companies required to comply with the new proposal are yet to be determined, the rule is a significant step towards protecting consumers from unwanted and fraudulent news.
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