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Firefighter-Turned-Entrepreneur Wins Pitch Contest for Vegan Ice Cream Brand

From 24-hour firehouse shifts to a $5K win—how one founder is revolutionizing vegan desserts. Her next stop? The Overland Park Farmer's Market.

The image shows an advertisement for Phoenix Bakery, a confectionery and ice cream company. The...
The image shows an advertisement for Phoenix Bakery, a confectionery and ice cream company. The paper has text written on it, likely describing the company's offerings.

Firefighter-Turned-Entrepreneur Wins Pitch Contest for Vegan Ice Cream Brand

Zoe Mays, founder of vegan ice cream brand Scream Queens, has won the Food Biz Con pitch competition. The victory came just hours after she finished a 24-hour shift at a fire station. Her business, launched in 2024, focuses on dairy-free desserts for people with dietary restrictions.

Mays started Scream Queens earlier this year to offer vegan ice cream tailored to those avoiding dairy or other allergens. The brand aims to fill a gap in the market for inclusive frozen treats.

Her winning pitch secured a $5,000 prize. The funds will go towards essential equipment, hiring staff, and stocking products for her debut at the Overland Park Farmer's Market. The investment is expected to help her prepare for the upcoming market season.

The $5,000 award will support Mays in scaling up production and expanding her team. With the new resources, Scream Queens is set to launch at the Overland Park Farmer's Market. The move marks a key step in growing her business beyond its early stages.

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