Freshly Cosmetics rebrands with new leadership and dermocosmetic focus
Freshly Cosmetics has undergone major changes in leadership and strategy over the past two years. The company, known for its natural skincare products, rebranded in 2024 to focus on dermocosmetics with a systemic health approach. Recent appointments and restructuring efforts now aim to strengthen its market position. The shift began in late 2024 when co-CEO Mireia Trepat left the company. By December 2025, two new executives joined the team: Luca Spigno as sales director and Albert López as global director of direct-to-consumer digital commerce. Their arrivals followed a workforce reduction affecting 18% of employees earlier that year.
The rebranding introduced a stronger emphasis on prevention alongside treatment. Freshly Cosmetics also expanded its retail footprint, operating 18 stores in Spain while maintaining a network of 650 points of sale across Andorra, Italy, Portugal, and France. Financial reports showed a 3.3% revenue increase in 2024, reaching €46.5 million.
No updated figures on market growth in those countries have been released as of April 2026. Freshly Cosmetics now moves forward with a refreshed leadership team and a clearer focus on natural dermocosmetics. The company's recent restructuring and strategic hires suggest a push for stronger digital sales and expanded retail presence. Observers will watch how these changes impact its performance in the coming year.
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