Frutura to Build Geothermal-Heated Mega Greenhouse in East Styria
Frutura, a leading producer and marketer of sustainably grown fruit and vegetables, is set to construct a mega greenhouse in East Styria. This project, slated for completion by 2027, will be heated using geothermal energy, marking a significant step towards sustainable agriculture.
The company, founded in 2002 by Manfred Hohensinner, has seen remarkable growth. Its turnover increased from 580 million euros in 2023 to 620 million euros in 2024. Today, Frutura grows and processes around 300,000 tons of produce annually, sourced from over 1,000 partner farms in Austria and 40 other countries.
Katrin Hohensinner-Haüpl, the CEO, is optimistic about the Austrian location despite challenges. She believes in regional added value and is committed to expanding Frutura's operations in Austria. The first phase of the greenhouse project, geothermal drilling, is already underway. The company anticipates obtaining necessary permits within the next one to two years, following the timeline of a similar project in Neudau-Burgau, Styria.
Katrin Hohensinner-Haüpl also shared her views on the EU's Green Deal. While she appreciates its good aspects, she feels it has been over-bureaucratized, leading to substantial reporting obligations for companies.
Frutura's mega greenhouse project in East Styria, powered by geothermal energy, is set to enhance the company's sustainability efforts. Despite potential challenges, Frutura remains committed to its Austrian roots and regional development. The company's CEO, Katrin Hohensinner-Haüpl, continues to navigate the complexities of the EU's Green Deal while driving Frutura's growth and success.
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