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Füssen’s beloved sports shop defies retail slump with bold expansion move

When others closed, this sports shop bet big. Meet the couple revitalizing Füssen’s struggling high street with a daring relocation.

In this picture, it seems like a store, posters and a building in the foreground.
In this picture, it seems like a store, posters and a building in the foreground.

Füssen’s beloved sports shop defies retail slump with bold expansion move

A long-standing sports shop in Füssen is bucking the trend of retail decline. Nordwand-Sports, run by Herbert and Silke Ott, is moving to a much larger premises. The expansion comes at a time when many nearby stores have shut their doors.

The Otts were not originally searching for a new location. But when the chance arose, they saw it as too good to pass up. Their current shop will close, and the business will reopen in a 300-square-metre unit at the entrance to the pedestrian zone—nearly double their previous space.

The relocation will give Nordwand-Sports more room for products and customers. It also brings a rare boost to Füssen’s retail scene, where vacancies have become common. The Otts’ decision highlights both their confidence in the business and the challenges facing the town’s shopping area.

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