Georgia Launches Massive Paris Campaign to Boost Tourism
A major marketing campaign has kicked off in France, aiming to put Georgia firmly on the map as a must-visit travel destination. Banners showcasing the country's stunning attractions have popped up across Paris, from metro stations to central squares. The Georgian National Tourism Administration (GNTA) is behind the large-scale campaign, which is set to boost Georgia's visibility among French travelers. The initiative, launched with no specific information on who initiated it, seeks to highlight the country's rich cultural heritage, diverse landscapes, and historic cities. Banners have been strategically placed at 170 locations across the French capital, ensuring maximum exposure for Georgia's tourism offerings. The campaign is part of a broader strategy to increase Georgia's appeal as a travel destination. The GNTA's marketing campaign is currently underway in Paris, with Georgia's cultural treasures and natural beauty on full display. The initiative aims to inspire French travelers to explore the country, contributing to Georgia's growing tourism industry.
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