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German firm my bfkm redefines leadership with systemic coaching innovation

A Saxony-Anhalt pioneer is changing how leaders grow—through coaching, sustainability, and cultural transformation. Their award-winning model is now setting industry standards.

The image shows a white surface with a pinback button featuring two pictures of Kennedy and...
The image shows a white surface with a pinback button featuring two pictures of Kennedy and Johnson, with the words "New Leadership" written underneath.

German firm my bfkm redefines leadership with systemic coaching innovation

For over three decades, my bfkm has been shaping leadership and organisational development across Europe. Based in Halle (Saale), the company specialises in systemic coaching, blending personal growth with professional leadership. Its work has now earned recognition from the German Innovation Institute for redefining modern leadership. Founded in Saxony-Anhalt, my bfkm supports businesses through in-house training, executive coaching, and open seminars. The team of 60 trainers delivers programmes in more than ten languages, running nearly 1,000 training days each year. Over time, they have trained over 1,000 coaches and helped organisations prepare for the evolving demands of work.

The company's approach centres on leadership as a driver of sustainability and cultural change. Their 'Leadership Revolution' concept positions coaching at the heart of modern leadership, enabling executives to steer organisational transformation. This method has gained attention for its focus on both individual and systemic growth. In 2026, Managing Director Katrin Seidel received an award from the German Innovation Institute for her visionary work. The recognition highlighted how her leadership model strengthens organisations while empowering the people within them. Seidel's approach aligns with the company's broader mission to foster adaptable, future-ready workplaces.

my bfkm continues to expand its influence across industries, offering pan-European support to leaders and teams. With a growing network of trained coaches and a focus on systemic change, the company remains at the forefront of leadership development. The award for Seidel's work further establishes its role in shaping the future of organisational leadership.

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