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German Retail Congress Kicks Off in Berlin to Reshape Industry’s Future

Retail’s biggest names gather to redefine the industry’s path forward. Can this year’s congress spark real change for businesses and consumers alike?

This is an inside view of an shopping complex, where there are trees, umbrellas with the poles,...
This is an inside view of an shopping complex, where there are trees, umbrellas with the poles, passenger lifts, name boards, stalls, lights, light boards,group of people.

German Retail Congress Kicks Off in Berlin to Reshape Industry’s Future

The German Retail Congress, the country’s leading event for the retail sector, has opened at Berlin’s Estrel Hotel. Under the motto 'Re-Start Now. Time to Act! Shaping Tomorrow’s Politics, Society, and Retail', the gathering focuses on how the industry can adapt to fast-moving changes. Leaders from business, government, and research are meeting to discuss current challenges and future strategies.

The congress brings together key figures to explore the future of retail. Attendees will examine how the sector can reinvent itself amid shifting market conditions and new technologies. Discussions will cover political, social, and economic factors influencing retail’s next steps.

This year’s congress highlights the urgency of transformation in retail. The Estrel Hotel Berlin hosts the discussions, which aim to set clear directions for the industry. Organisers will later announce details for the 2025 event in Willingen.

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