German Startup Project Eaden Secures €27M to Revolutionize €35B Ham Market
German startup Project Eaden has secured €27M ($28M) in funding over three years, set to revolutionise the €35B world market with its fibre-spun whole-cut products. The company's nitrate-, antibiotic-, and hormone-free products will debut in 3,800 REWE supermarkets nationwide in early 2025.
Founded around 2023, Project Eaden utilises age-old textile technology to modernise and futureproof the stock market today. The company's recent Series A funding round raised €15M ($15.6M), bringing its total funding to €27M ($28M). This capital will be used to launch its products in retail, starting with REWE supermarkets.
Project Eaden's products not only offer a healthier alternative but also have a significantly reduced environmental impact. Each kg of their products reduces greenhouse gas emissions by up to 20kg of CO2e, cuts water use by as much as 56 cubic metres, and lowers land use by up to 20 sq m. The company aims to enter several other EU markets by mid-2025 and expand its product range to include various cuts like Serrano, cooked ham, bacon, and more.
With €27M in funding and a commitment to sustainability, Project Eaden is poised to transform the stock market today. Its debut in REWE supermarkets in early 2025 marks the beginning of a new era for consumers and the environment alike.
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