Germany Launches 'This Is Germany' PR Campaign to Unify Public
The German government has initiated a public relations campaign, 'This Is Germany', aiming to inform and unite the public. Launched on Monday, the campaign will utilise various advertising platforms, including print, digital, and potentially social media like TikTok or X (formerly Twitter). The campaign, funded from the regular federal budget, seeks to strengthen national cohesion and showcase Germany's achievements. It will highlight policy decisions under the slogan 'This Is Germany', with themes rotating to keep the content up-to-date. The Federal Foreign Office (Auswärtiges Amt) is responsible for financing this campaign. The government aims to fulfill its statutory duty to inform the public and foster confidence, especially during times of change. Costs will be disclosed transparently once final accounting is complete. The 'This Is Germany' campaign, launched by the German government, aims to inform, unite, and showcase the nation's achievements. Utilising various advertising platforms and funded transparently, it seeks to foster confidence and strengthen national cohesion.
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