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Germany's digital sovereignty falters as Schwarz Group picks Google over EU tech

A retail giant's reliance on U.S. tech reignites debates over Europe's digital future. Can the EU break free—or will convenience always win?

The image shows a map of the United States with logos of various companies, indicating the...
The image shows a map of the United States with logos of various companies, indicating the locations of the software ecosystem. The text on the map provides further details about the companies and their locations.

Germany's digital sovereignty falters as Schwarz Group picks Google over EU tech

Germany's push for digital sovereignty faces fresh scrutiny after the Schwarz Group opted for Google over a European alternative. The retail giant's choice highlights a recurring issue: despite resources and political rhetoric, many companies still favour U.S. tech solutions. Meanwhile, public-sector spending on Microsoft licences alone is set to hit €481.4 million by 2025, raising concerns about Europe's reliance on foreign providers.

The Schwarz Group's decision to use Google for its StackIT platform has reignited debates about Europe's digital independence. Though the company operates its own cloud infrastructure in German data centres, it partnered with Google instead of fully committing to a European solution. This move contradicts its existing collaborations with Aleph Alpha for AI, Zendis for government-backed administrative software, and CrowdStrike for cybersecurity—all chosen for compliance with EU data laws like DSGVO.

Critics argue that switching from Microsoft to Google does little to reduce geopolitical dependence. Both companies remain subject to U.S. laws, including the CLOUD Act, which grants American authorities access to data stored on their servers. The decision has been framed politically as a step toward sovereignty, but sceptics call it a superficial fix that avoids the harder work of building true alternatives.

A fully European approach—such as deeper investment in Aleph Alpha, Mistral AI, or open-source projects like OpenDesk—would demand more effort but offer greater long-term control. StackIT does have OpenDesk as a backup, yet it remains unused as the primary system. The broader challenge is clear: Europe continues to prioritise convenience over the complex task of establishing self-reliant digital infrastructure.

Elsewhere, projects like Deutsche Telekom's Industrial AI Cloud and the €11 billion Lübbenau data centre (slated for 2027) show progress, but ecosystem development and client adoption remain hurdles. U.S. pressure, including threatened tariffs and diplomatic opposition to European tech laws, further underscores the urgency of reducing reliance on foreign providers.

The Schwarz Group's choice reflects a wider trend where short-term ease often outweighs long-term sovereignty. With public-sector Microsoft costs rising and U.S. legal access to data unchanged, Europe's path to digital independence remains uncertain. Without stronger commitments to homegrown solutions, reliance on American tech—and its associated risks—will persist.

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