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Germany's historic newspaper sale ends nine generations of family ownership

A landmark deal shifts power in German media—why the Hüffer family chose legacy over profit. Will conservative values shape the papers' future under new ownership?

The image shows an old newspaper with a picture of a group of people on it. The newspaper is the...
The image shows an old newspaper with a picture of a group of people on it. The newspaper is the front page of a German newspaper, dated November 13, 1939, and the headline reads "Weitpreubliche Zeitung". The people in the picture are wearing traditional German clothing and appear to be in a celebratory mood.

Germany's historic newspaper sale ends nine generations of family ownership

Two of Germany's most influential regional newspapers have changed hands in a major media deal. The Aschendorff family sold their flagship titles, Münster's Westfälische Nachrichten and Bielefeld's Westfalen-Blatt, to Düsseldorf's Rheinische Post Media Group in March 2026. The sale marks the end of nine generations of family ownership in publishing.

The agreement covers the most widely read papers in Münsterland and East Westphalia, with a combined paid circulation of around 152,300 copies. However, the deal still needs approval from the Federal Cartel Office before it can be finalised.

The sale was driven by Benedikt Hüffer, who holds 50% of Aschendorff's shares, and his cousin Eduard Hüffer, with an 8.8% stake. Both prioritised a buyer who shared their long-standing values: performance-driven stakeholder engagement and a strong sense of social responsibility towards employees. Rather than opening a competitive bidding process, they chose to negotiate exclusively with Rheinische Post Media Group.

Other potential buyers, including Funke and Mediahuis, were not given an opportunity to submit offers. The Hüffers also valued Rheinische Post's conservative-liberal editorial stance, which aligns closely with the journalistic identity of their own titles. While the deal has been agreed, some details remain unclear. It is not yet known whether Rheinische Post will eventually provide a shared national or regional section for the Münsterland and East Westphalia papers. The companies have not publicly outlined specific editorial changes or joint redactional formats following the acquisition.

The transaction consolidates Rheinische Post Media Group's influence in North Rhine-Westphalia. The combined circulation of 152,300 copies strengthens its position in the region. Final approval from the Federal Cartel Office will determine when the new ownership officially takes effect.

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