Ghana's Ministers and CX Experts Push for Customer Experience as National Priority
Emmanuel Kwadwo Agyekum, Minister of State for Special Initiatives, and Esther Dokuwaa Ofosuhene, founder of Customer Experience Professionals Ghana Association, recently discussed the importance of customer experience in Ghana's development. They highlighted its role in attracting investors and improving governance.
Ofosuhene stressed that customer experience should be a strategic priority, not just a soft skill or an afterthought. She advised businesses to intentionally meet customer needs and give customer experience professionals a voice in decision-making. Agyekum echoed these sentiments, stating that quality service can turn visitors into brand ambassadors for Ghana.
Ofosuhene also noted that a well-designed customer journey can boost revenue and reduce risks like customer complaints and churn. She affirmed the presidency's commitment to service excellence, deeming it crucial for good governance and nation-building. Agyekum suggested declaring customer experience a national agenda, as every Ghanaian is both a customer and a citizen.
Minister Agyekum and Ofosuhene both emphasized the significance of customer experience in Ghana's growth. They called for strategic prioritization and national recognition of this critical aspect, urging businesses to intentionally serve their customers and involve customer experience professionals in decision-making processes.
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