Habar Agency overhauls programming with new shows and digital-first strategy
Kazakhstan's Habar Agency has unveiled a major update to its programming and digital strategy. The media group is rolling out new shows, podcasts, and online projects to meet rising demand for deeper analysis and honest discussion.
The changes come as part of a broader push to strengthen trust in information and expand audience engagement across its platforms.
The revamped lineup on Khabar TV channel includes refreshed versions of popular shows. Among them are Nur Orda, The Mysteries of the 21st Century, and the game show Oyna. Other returning programmes like Izdesim, Kazakhstan, Nazeket, Zheti Kun, and Azamat have also been updated to encourage greater viewer interaction.
On the 24KZ channel, four new shows will premiere. These include the political talk show El Aldy, Priorities with Askar Mendybayev, the discussion series Alem Talk, and a daily fact-checking segment called Anyk Time. The focus is on delivering timely, verified content to counter misinformation.
Beyond television, the agency is expanding its digital presence. Four new podcasts and two Instagram series will launch soon. Another key project, Konakzhai, will showcase Kazakhstan's natural beauty, cultural traditions, and hospitality. These initiatives aim to connect with audiences in real time through formats they already use.
Kemelebek Oishybayev, Chairman of the Board at JSC Habar Agency, explained that the updates reflect shifting audience expectations. He noted a growing preference for in-depth analysis and open conversations rather than traditional news delivery.
The agency's new strategy centres on three priorities: building trust, strengthening analytical reporting, and growing its digital footprint. With fresh programming and interactive formats, Habar aims to engage viewers more directly. The rollout marks a significant shift in how the media group delivers news and cultural content.
Read also:
- American teenagers taking up farming roles previously filled by immigrants, a concept revisited from 1965's labor market shift.
- Weekly affairs in the German Federal Parliament (Bundestag)
- Landslide claims seven lives, injures six individuals while they work to restore a water channel in the northern region of Pakistan
- Escalating conflict in Sudan has prompted the United Nations to announce a critical gender crisis, highlighting the disproportionate impact of the ongoing violence on women and girls.
