Hakuhodo and Intersections Group form strategic Philippine marketing alliance
Hakuhodo International Philippines Inc. (HIP) and Intersections Group have joined forces in a new Preferred Alliance. The partnership aims to strengthen marketing and communications services for businesses in the Philippines. Both companies will now recommend each other as preferred partners to clients needing complementary expertise.
The alliance brings together HIP's strengths in brand strategy, creative development, digital marketing, and customer experience design. Intersections contributes its recognised creative and data-driven media capabilities in the local market. Together, they plan to deliver integrated, insight-driven solutions for sustainable business growth.
Under the agreement, clients will benefit from a combined approach that merges creative imagination with media intelligence. Tatsuro Osuga, Director of HIP, highlighted that the collaboration will create greater value for brands and customers. Gladys Basinillo, CEO of Intersections Group, added that the partnership helps clients build deeper connections with audiences while driving long-term growth. The alliance reflects a shared belief in understanding people to fuel business success. By uniting their complementary skills, both firms aim to identify new opportunities and empower client expansion.
The Preferred Alliance marks a strategic move for HIP and Intersections in the Philippine market. Clients seeking combined expertise in marketing and media will now have access to a broader range of services. The partnership's focus remains on delivering measurable, insight-led solutions for sustainable growth.
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