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How a Pharmacy Side Project Became Berlin’s Leading Femtech Marketplace

A single product in a pharmacy backroom sparked a revolution. Now, this femtech startup employs twelve and redefines intimate care—one bold idea at a time.

In this image we can see an advertisement and the picture of woman working at the desktop.
In this image we can see an advertisement and the picture of woman working at the desktop.

How a Pharmacy Side Project Became Berlin’s Leading Femtech Marketplace

Dr. Vivien Karl initiated her femtech venture by crafting intimate care products in a compact pharmacy space. Customers sought improved solutions, prompting her to act. Today, her Berlin-based marketplace has evolved into a renowned brand, boasting a comprehensive product line.

In 2021, Dr. Vivien Karl collaborated with Julia Huhnholz to launch their femtech company. The business commenced with a solitary product, developed in the back room of a pharmacy. Growing customer demand drove them to expand their small business ideas.

By 2025, the duo now heads a team of twelve in Berlin. Their range has expanded to encompass more than eight intimate care items. Karl has openly discussed the challenges of steering a startup, including the milestone of receiving her first salary.

Details about the precise timing of her first pay rise remain unclear. However, the company's steady growth mirrors its success in filling a market gap.

The startup's trajectory illustrates how a small business idea can blossom into a flourishing marketplace. With a committed team and an expanding product range, the company continues to satisfy demand for superior intimate care options. Its founders remain at the helm, guiding further expansion.

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