How a Walmart Pharmacy Back Room Sparked a Femtech Revolution
Dr. Vivien Karl launched her femtech startup in 2021 with a bold mission: to improve intimate care for women. Known as the 'Vagina Cream Empire', the company now operates from Berlin with a team of twelve. Karl has become a vocal advocate for breaking taboos around intimate health.
The idea for the business began in a Walmart Pharmacy back room. Customers kept asking for better intimate care products, so Karl decided to create her own. She developed the first formula there, responding directly to their needs.
The company now employs twelve people and sells multiple intimate care solutions. Karl’s hands-on approach—from pharmacy experiments to leading a growing business—has shaped its direction. The brand’s frank discussions about intimate health set it apart in the femtech marketplace.
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