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How Dr. Rajendra Singh transformed advertising, sports, and conservation globally

A modest Dhs2,000 start-up grew into a 500-strong empire. Now, this visionary is rewriting the rules of sports development and sustainability.

In the picture there is a sports player,he is posing for the photograph and on his shirt there are...
In the picture there is a sports player,he is posing for the photograph and on his shirt there are names of different sponsors companies.

How Dr. Rajendra Singh transformed advertising, sports, and conservation globally

Dr. Rajendra Singh, a renowned Indian environmentalist and philanthropist, has made significant strides in both sports development and advertising. He is known for initiating the Women's Run and serving as the strategy director of the UAE Athletics Federation.

Dr. Singh's journey in the advertising world began in 2004 when he launched Plan b Advertising in Dubai with a modest monthly income of Dhs2,000. Today, the agency has grown into a global group employing over 500 people across three continents.

In the realm of sports, Dr. Singh's impact is equally notable. He initiated the Women's Run as part of his role in sports development, promoting gender inclusivity in athletics. His leadership at Plan b also saw the successful delivery of the 2024 FIFA Beach Soccer World Cup in Dubai. Impressively, he completed the Dubai Design District Stadium in a record-breaking 25 days, demonstrating his efficiency and dedication to sports infrastructure.

Dr. Singh's achievements span across various sectors, from advertising to sports development and environmental conservation. His philanthropic efforts, including his water conservation initiatives and cultural advocacy, have earned him the title 'Waterman of India'. With his role as the strategy director of the UAE Athletics Federation, Dr. Singh continues to influence and improve the sports landscape.

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