How Galaxus transformed from a niche IT shop to Germany's 10-million-product retail giant
Galaxus, a Swiss online retailer, entered the German market in 2018. At the time, it faced strong competition from established names like Otto, MediaMarkt Saturn and Amazon. The company began by specialising in IT and electronics but has since grown rapidly in scale and scope.
Originally part of the Digitec Galaxus Group, the retailer is majority-owned by Migros Group. Its early focus was on technology and electronics, offering a narrow but deep selection of products.
By 2020, the range had expanded to around 3 million items. Growth accelerated further, reaching 8 million products by 2024. Today, the platform hosts over 10 million listings, driven largely by its marketplace model.
Beyond electronics, Galaxus now sells books, toys, clothing, beauty products, and health items. Its book selection includes 1.5 million titles, with plans to add around 8 million more by mid-2027 through the acquisition of Ex Libris. Other categories, such as Lego sets, smartphone accessories, headphones, and footwear, have also become key parts of the business.
The retailer's expansion reflects a shift from a niche IT supplier to a broad online marketplace. With over 10 million products available, it now competes across multiple categories in Germany. Further growth is expected as new acquisitions and partnerships take effect.
Read also:
- Federal Funding Supports Increase in Family Medicine Residency Program, Focusing on Rural Health Developments
- Potential Role of DHA in Shielding the Brain from Saturated Fats?
- Alternative Gentle Retinoid: Exploring Bakuchiol Salicylate for Sensitive Skin
- Hanoi initiates a trial program for rabies control, along with efforts to facilitate the transition from the dog and cat meat trade industry.
