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How Sima Ved Built Apparel Group Into a Global Retail Empire

A family legacy turned global retail giant. Discover how Sima Ved’s ambition reshaped fashion and lifestyle across emerging markets.

This image is clicked in a room, where it looks like Store. There are so many bottles in this image...
This image is clicked in a room, where it looks like Store. There are so many bottles in this image and cans. There is a Banner in the middle which is indicating Supra brand. Bottom right corner there is a logo LM.

How Sima Ved Built Apparel Group Into a Global Retail Empire

Dubai-based Apparel Group has grown into a global retail powerhouse since its founding in 1999. The company now operates more than 1,750 stores across four continents and employs over 14,000 people. At the heart of its success is co-founder Sima Ved, who continues to drive its expansion.

Sima Ved grew up in a family of entrepreneurs, shaping her business mindset from an early age. After graduating from Boston University, she co-founded Apparel Group with her husband, Anees Majid, who still leads the company today.

The company’s portfolio includes well-known international brands such as Tommy Hilfiger, Aldo, New Balance, and Tim Hortons. Under Ved’s leadership, Apparel Group has expanded into key markets, including the GCC, India, South Africa, and Southeast Asia.

Ved continues to push for ambitious growth, aiming to bring world-class retail experiences to Middle Eastern consumers. Her vision has helped transform the company into a major player in the global apparel and lifestyle sector.

Apparel Group now stands as one of the largest retail operators in the region. With a strong presence across multiple continents, the company remains focused on expansion and innovation. Ved’s leadership continues to shape its future direction.

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