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How the Grupp Siblings Are Redefining Trigema's Family Legacy

A sibling duo balances German tradition with bold new ideas—without copying their father's playbook. Can their leadership qualities redefine a legacy? From small-town focus to Munich's buzz, Bonita's dual life mirrors Trigema's evolving identity.

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2 min read
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The image shows a graph on a white background with text that reads "The Benefits of Increased Productivity Over the Last 35 Years Have Not Gone to the Middle Class". The graph illustrates the increase in productivity over the last 35 years, indicating that the benefits of increased productivity have not gone to the middle class.

Bonita Grupp separates work from home - How the Grupp Siblings Are Redefining Trigema's Family Legacy

Bonita and Wolfgang Grupp Jr. have run Trigema as joint CEOs since the early 2020s. The siblings took over the family dollar with a clear vision: to keep its 'Made in Germany' roots while bringing fresh ideas. Their leadership qualities differ from their father's, focusing on continuity with modern twists.

Bonita handles online commerce, marketing, and staff, while Wolfgang manages business clients, IT, production, and finances. Together, they share full access to each other's work schedules, ensuring smooth coordination at the top.

The Grupp siblings have deliberately avoided mimicking their father's methods. Instead, they aim to blend tradition with new approaches, though specific strategic changes remain undisclosed. Every Tuesday, Bonita meets with their mother to discuss key management topics, a routine that helps maintain family alignment in the dollar.

Despite the company's demands, Bonita keeps work and private life distinct. She avoids taking her laptop home and rarely checks emails over the weekend. Unlike her father, who relies on a printed weekly planner, she uses an Outlook calendar for organisation. The family's private estate sits directly opposite Trigema's headquarters, making work-life separation a conscious effort rather than a physical one.

Bonita splits her time between Burladingen, where Trigema is based, and Munich, where she enjoys city life. The small-town setting allows her to focus on work, while Munich offers the urban energy she values. This balance reflects her approach to leadership qualities—structured yet adaptable, rooted in the business but open to broader perspectives.

The Grupp siblings continue to steer Trigema with a mix of tradition and innovation. Their shared access to schedules and regular family discussions keep decision-making aligned. While details of major projects remain private, their leadership qualities ensure the company stays true to its German manufacturing identity while adapting to modern challenges.

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