How two brothers built Heidi into the UK's second-largest holiday firm
Brothers Marcus and Alexander Blunt turned frustration into a thriving business when they launched Heidi in 2018. The ski holiday company has since grown into the UK's second-largest package holiday firm in under eight years. Their journey, including the challenges of the pandemic, is now featured in a bonus episode of the This is Money podcast.
The idea for Heidi came from the Blunts' own struggles with booking ski trips. While working full-time and welcoming new babies, they tested their business model. Their focus on customer service, social media engagement, and a flexible tech platform for custom bookings set them apart.
The pandemic struck in early 2020, halfway through the ski season. Heidi had to cancel trips and repatriate holidaymakers, facing a major setback. Yet, when travel restrictions lifted, the company rebounded and expanded. From a small start-up, Heidi quickly climbed the ranks. The brothers credit their success to listening to customers and adapting to their needs. Their approach paid off, making Heidi a key player in the UK holiday market.
Heidi now stands as one of the UK's leading package holiday firms. The Blunts' story highlights how resilience and innovation can turn challenges into growth. Their podcast interview offers a closer look at the strategies behind their rapid rise.
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