IMP & MAKER Reports First Profit in 2023 After Dragons' Den Boost
IMP & MAKER, a UK-based business specialising in food and drink gifting, is set to report its first profit this year. Founded by Sarah Louise Fairburn in 2020, the company has seen significant growth and transformation since its early struggles.
Initially, IMP & MAKER was facing substantial losses, with an annual deficit of £800k, a customer acquisition cost of £90, and margins as low as 4%. Despite these challenges, Sarah Louise Fairburn pitched her business on Dragons' Den, seeking £100k for a 10% stake. Although she didn't secure investment from the Dragons, the appearance on the show generated significant interest, with over 10,000 visitors to the company's website during the episode.
Post-Dragons' Den, IMP & MAKER expanded its partnership with retail giant Costco. This, coupled with strategic changes, led to a remarkable turnaround. In 2023, the company is on track to make a profit, with customer acquisition cost reduced to £24 and margins increased to 35%. This progress caught the eye of an angel investor, who in 2024, invested £500k in the company, valuing it at £2m.
From near closure to profitability, IMP & MAKER's journey is a testament to Sarah Louise Fairburn's resilience and business acumen. The company's expansion and improved financials have positioned it as a strong player in the UK's food and drink gifting sector.
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