Indian brands and celebrities mock-apologize for being ‘too good’ in viral trend
A peculiar trend is sweeping through India, with major brands and celebrities issuing public apologies for delighting customers too much. Dubbed 'apology advertisements', these corporate-style letters use self-deprecating humour, turning brand strengths into playful 'flaws'. The trend began in the Philippines last year and has since gained global traction. In India, brands like Skoda, T-Series, Reliance Digital, Adani Ambuja Cement, Haldiram's, and even celebrity chef Ranveer Brar have joined in, apologising for their products being too addictive or causing too much joy. Critics argue that apologies should hold weight and be reserved for genuine mistakes, not for attention. However, some believe this trend humanises brands, making them more relatable and endearing to customers. The 'apology advertisements' trend continues to grow, with major Indian brands and celebrities embracing self-deprecating humour to connect with people. While some welcome this shift, others question the sincerity of these public apologies.
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