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Indore uses music and street campaigns to promote December tax rebates

Dhol beats and food stalls are drawing crowds—but the real attraction? A last chance to wipe out property tax penalties. Will Indore’s creative push work?

, and Administrator

2025 December 11 . 1:17 PM

1 min read

The picture is taken on the street of a city. In the center of the picture there are shops, tents,... — The picture is taken on the street of a city. In the center of the picture there are shops, tents, umbrellas, auto rickshaw, motor bike, people and many other objects. In the background there are buildings. In the foreground there are waste papers on the road.

Indore uses music and street campaigns to promote December tax rebates

The Indore Municipal Corporation (IMC) has launched an unusual campaign to spread the word about tax rebates. Ahead of the National Lok Adalat on December 13, officials are using music, food, and street visits to encourage residents to clear their overdue payments. The scheme offers up to a 100 percent waiver on surcharges for property and water taxes.

IMC Assistant Revenue Officer Anil Nikam led the initiative, which took a lively approach to public outreach. A vehicle carrying details about the tax concessions and the Lok Adalat date drove through local areas, accompanied by dhol players to grab attention. The rhythmic beats and announcements aimed to ensure the message reached as many people as possible.

The campaign combines traditional outreach with festive elements to maximise participation. Residents and traders now have until December 13 to pay their outstanding property and water taxes without extra charges. The IMC hopes this push will help clear long-standing dues while easing the financial burden on taxpayers.