Investment of AED92 Million by Omega Seiki Mobility in an Electric Vehicle Assembly Plant within Dubai's Jafza Industrial Zone
Omega Seiki Mobility (OSM), an Indian electric vehicle (EV) manufacturer, is making a significant stride in its expansion strategy with the establishment of its first overseas electric vehicle assembly plant in Dubai's Jebel Ali Free Zone (Jafza). This strategic move is designed to tap into the growing demand for EVs in the Middle East and Africa.
Key Components of the Strategy
- Investment and Infrastructure:
- OSM is investing AED 92 million (US$25 million) over the next five years in the new plant, which will span 42,000 square feet.
- The facility, set to become operational by the end of 2025, will initially create over 100 jobs.
- Market Focus:
- The plant will serve export markets across the Middle East and Africa, capitalising on Jafza's connectivity to reach over 2 billion consumers.
- OSM aims to capitalise on the growing demand in these regions, particularly as the MENA EV market is projected to reach $14.5 billion by 2029.
- Product Line and Services:
- The plant will assemble OSM’s electric two- and three-wheelers, including models like the OSM Rage+ cargo three-wheeler and the OSM Stream passenger vehicle.
- These vehicles boast features such as a range of up to 270 km, fast-charging, and battery-swapping capabilities, along with IoT-enabled fleet tracking.
- In addition to EVs, OSM plans to introduce CNG-powered models for select African markets as a transitional clean fuel option.
- Global Launchpad:
- Dubai will serve as a global launchpad for OSM's clean transport solutions, enhancing its presence in international markets.
- Strategic Partnerships and Trade:
- The investment is expected to strengthen UAE-India trade relations in clean technology.
- OSM is leveraging Jafza's business environment, which offers unmatched connectivity and a conducive environment for speed, scale, and sustainability.
With more than 160 dealerships in India and over 20,000 vehicles on the road, OSM is positioning Dubai as its global launchpad for clean transport solutions. This move is set to further reinforce Dubai's role in shaping the region's sustainable mobility future.
- The establishment of Omega Seiki Mobility's (OSM) first overseas electric vehicle assembly plant in Dubai is part of a strategy to expand its business in the renewable-energy industry.
- With an investment of AED 92 million (US$25 million) over the next five years, OSM aims to create over 100 jobs and increase its presence in the global market.
- OSM's new electric vehicle plant, spanning 42,000 square feet, will serve as a manufacturing hub for electric two- and three-wheelers, also extending to CNG-powered models for select African markets.
- Electric vehicles assembled at the Dubai facility will cater to the growing demand in the Middle East and Africa, contributing to the projected $14.5 billion MENA EV market by 2029.
- The plant, scheduled to become operational by the end of 2025, will allow OSM to showcase its smart technology features, such as fast-charging, battery-swapping capabilities, and IoT-enabled fleet tracking.
- By locating its first overseas plant in Jebel Ali Free Zone (Jafza), OSM intends to capitalize on the free zone's advantages in technology, trade, and finance, providing access to over 2 billion consumers.
- In addition to electric vehicles, OSM's strategy will involve leveraging the Dubai aerospace industry to research and develop advanced electric vehicles, contributing to the city's status as a hub for sustainable technology.
- The strategic partnership between OSM and Jafza will foster growth in the overall business ecosystems of both India and the UAE, particularly in clean technology and real-estate sectors.
- As part of its long-term vision, OSM envisions the Dubai plant as a stepping stone to shaping a global lifestyle focused on cleaner energy consumption and sustainable transport solutions, setting the stage for a more environmentally-friendly future.
